Learning Outcomes:
- Evaluate and list the major issues affecting membership retention in your organization.
- Construct specific strategies and plans to succeed in the 4 areas of membership retention.
- Implement the 5 R’s of Retention.
Leadership Solutions: Many student leaders do not know how to keep members involved. They run boring or unproductive meetings, oversell their organization, or miss the warning signs of issues that cause members to leave. Retention, done right, can be the best membership recruitment tool!
Recruiting members is one thing, keeping them is another. There is a natural ebb and flow to the school year, but it seems that, as time goes on, campus organizations have fewer and fewer active members. Show your students how to engage members with effective involvement techniques and learn the key features of retention that will keep them coming back.
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